CEOs are not only figureheads but also representatives of their entire companies, making their public persona key to the company brand. Social media has become a critical tool for businesses to improve customer experience, brand visibility, and employee engagement. However, as the CEO.com 2015 Social CEO Report shows, 61% of…

Creating your personal brand = Creating brand assets No; not. In fact, to be honest, planning and building your brand assets is the easiest part of the work! I call this part as the math and the window side of the work. Your personal website, social media content, published articles…

1. Clarify which area of expertise your brand is based on. The more specific your area of expertise, the stronger your catchiness and message will be. Remember, when we say area of expertise, it’s not a profession. Person: Architect Brand person: futuristic architect who creates great workspaces Do you see…

You have a profession, a new entrepreneur idea, a company you run or a career plan that you change direction. And you realize: you have to create your personal brand to grow! Personal brand process is a journey … And as I’ve always said, the most valuable part of this…

Fact 1: the corporate world is the world of competition Fact 2: you select whether this competitive world gives you pleasure or concerns. Then How? We have needs: Reputation Visibility Success Power And you, If you selected to have these needs through your company’s brand power, the world of competition…

“The personal brand products people; dehumanizes them; manipulates human relationships.” Is it really like this? Or could that be true? I always ask the customers I come together to create their personal brand: There are 2 approaches ahead of us: 1. Should we produce a brand based on personality characteristics? …