Billur Ertugrul
2 min readMar 7, 2020

You have a profession, a new entrepreneur idea, a company you run or a career plan that you change direction.

And you realize: you have to create your personal brand to grow!

Personal brand process is a journey …

And as I’ve always said, the most valuable part of this journey is being aware.

Realizing that need.

Knowing the difference you’ll make by going on this journey.

So where should you start?

There are many different alternatives in this regard.

The biggest difference in the work plan, which varies by person, is whether the person has an idea about his brand or not.

This distinction sets our starting line.

Among the people I work there is a group of people having goal, idea and knowledge of the personal brand that we will create.

He wants guidance on how to shape his personal brand and the actions we need to take. And we create a strategic road map and action list based on who he is; size of his goals, the sector he is in.

And together we draw the most accurate and shortest paths to the positioning we have determined.

(I should note that this group is yet in the minority.) ‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎

And the other group with whom our path is a little longer and deeper is made up of individuals who have no idea about their personal brand.

That’s where I always say: “you’re punished for times when you don’t discover yourself!”

The process of personal branding is a journey; it’s generic but this is true discourse.

And your starting point is shaped by what you know about yourself, your passions, your character, your abilities, your current performance and your potential.

So the starting point of this job is to know all about you.

Do you know yourself?



Billur Ertugrul

Creator&Founder of That's Me! PBA, a personal branding agency l Create yourself; over&over