LEAVE IT TO CHANCE! Creating your personal brand = creating brand assets No; not. In fact, to be honest, planning and building your brand assets is the easiest part of the work! I call this part as the math and the window side of the work. Your personal website, social…

BEING A PERSONAL BRAND: 6 TACTICS 1. Clarify which area of expertise your brand is based on. The more specific your area of expertise, the stronger your catchiness and message will be. Remember, when we say area of expertise, it’s not a profession. Person: Architect Brand person: futuristic architect who…

BEING A PERSONAL BRAND: THE STARTING POINT You have a profession, a new entrepreneur idea, a company you run or a career plan that you change direction. And you realize: you have to create your personal brand to grow! Personal brand process is a journey … And as I’ve always…

IS THE CORPORATE WORLD A COMPETITIVE WORLD? Fact 1: the corporate world is the world of competition Fact 2: you select whether this competitive world gives you pleasure or concerns. Then How? We have needs: Reputation Visibility Success Power And you, If you selected to have these needs through your…

(DOES) PERSONAL BRAND PRODUCT THE PERSON? “The personal brand products people; dehumanizes them; manipulates human relationships.” Is it really like this? Or could that be true? I always ask the customers I come together to create their personal brand: There are 2 approaches ahead of us: 1. Should we produce…